Love. Pure and simple.
If you discover something precious and bountiful - wouldn't you want to share with your friends and family?
Well, we re-learnt for ourselves, the simple and obvious truth known to humanity all along - The everlasting joys of wholesome, natural foods and lifestyles.
That is our passion - to share the joy of wholesome, natural foods and lifestyles as we have are learning it.
And while at it, we take great pride and pleasure in the fact that our quasi-missionary zeal can benefit our fellow humans, all sentient beings and for that matter the entire planet!